Future of VC investment — Legend
UX research and design
Legend designs new trusted transparent systems to enable investors to generate superior risk-adjusted returns in the venture capital ecosystem. Legend builds community, content, and technology to bring increased transparency, diversity, and value to founders, investors, and institutional investors in the VC landscape.
PROJECT OUTLINE
Time: In progress
Scope: Designing user flow, designing wireframe, designing UI, creating muck-ups, creating working prototype, Branding
Target Group: Institutional investors
Product or Service: A digital platform for investors in the VC landscape to invest and manage their capital.
METHODS
Stakeholder interview
Expert Interviews
Mockup and Prototyping
MY ROLE
UX Researcher
UX Designer
PROCESS
Market Research > Framework of Opportunity > Refining the Concept > Prototyping > Testing
TEAM
Jessica Straus, Katerine Tang, Ehsan Darbandi
PROBLEM
While institutional investors and VCs have played a pivotal role in investing in technological transformation, they have largely ignored the potential of technology and design for their investment processes. Personal networks, Excel, email and the phone are insufficient tools to succeed in the next frontier of alternative investments. As a result, bias and FOMO persist.
CHALLENGE
How might we create an engaging platform for investor to minimize their biases, diversify their investment, and manage their capital.
THE CONCEPT
Legend designs new trusted transparent systems to enable investors of all kinds to move beyond bias and to invest in the diverse innovation ecosystem. In our changing global economy, now is the time for institutional investors to apply the value creation capabilities of technology and design internally. Institutional investors need new capabilities to identify future extraordinary individuals outside of their own networks and to realize the returns of investing in different genders, ethnicities, and geographies.
THE MVP
COMPETITIVE ANALYSIS
So far, all of the similar products in the market don’t have a user-friendly interface and users need to spend hours to learn how to interact with the products. Also, I analyzed other financial platforms for usability, layout, navigation structure, compatibility, content, design and performance.
Based on the findings from the interviews and competitive analysis I narrowed the focus on three features.
Intake form
Search and filtering feature
Portfolio manager
FOCUSING ON COMMON APP
This project is in progress.