An app that keeps you motivated and active — AllAround
UX design, UX research, UI design, Innovation
AllAround is an online platform that enables people to do more outdoor activities. The app motivates people by helping them planing an activity with their friends and tracing and sharing their achievements.
PROJECT OUTLINE
Time: 6 weeks
Scope: Define the opportunity. Create Personas based on qualitative research. Design the physical and digital experience. Create a prototype and test the idea.
Target Group: Young adults (20-45 years old).
Product or Service: Native mobile app
METHODS
User interview
Paper prototyping
High fidelity prototyping
MY ROLE
UX researcher
UX designer
UI designer
PROCESS
Research > Framework of Opportunity > Design Research > Refining the Concept > Testing > Prototyping > Testing
TEAM
This case study was a solo project
CHALLENGE
How might we encourage people to have more outdoor activities and increase their mental health?
SOLUTION
IDEATION AND INITIAL RESEARCH
I started this project during the pandemic. My concerns were about people's physical activity and mental health. My first challenge statement was -how might we encourage people to have more outdoor activity-. I made a list of barriers that prevent peole from being physicaly active.
BARRIERS OF STARTING A PHYSICAL ACTIVITY
In my initial research, I identified the ten most common excuses that people mention for not having enough activity.
1. Not have enough time
2. Exercise is boring
3. Being self-conscious about how they look
4. Being tired to exercise after a workday
5. Being lazy to exercise
6. not being an athlete
7. failings in the past
8. can’t afford the cost of memberships
9. being afraid they will hurt themself
10. not having enough support
OPPORTUNITIES
1 . Partnering for an adventure
Having a partner for an adventure encourage people to stick to their plan and motivate them to accomplish their goal.
2 . Recording The Efforts
Recording the hikes cycle and activities- noting date, time, distance, and caloris burned can keep people inspired and motivated.
3 . Visualizing The Adventure
People often use this tactic in their careers and life goals but positive visualization has a key role in recreational motivation as well.
4 . Fitness for all
People don't need to be a professional athlete for having a healthy lifestyle. Choosing the right level of activity that matches one's capability is the key to staying active; otherwise, they lose interest and stop after a few tries.
COMPETITIVE ANALYSIS
So far, there was no comparable offer in the market, so my research applies to products in the fields of navigation, green exercise, and trip planning. Based on results from my initial research I compare them in for different categories. From analyzing the apps in three categories; exercising, trip planing, location finding and I saw three patterns.
Insufficient motivation
Motivational apps and community based app just focused on one aspect of motivation and mostly targeting professionals.
Inefficient trip plan
The trip planing and editing features don’t exist or is not user friendly.
Hiccups for collaboration
for most of the apps planing is not collaborative and the communication has to be trough another app.
USER INTERVIEW
With the knowledge of Design Thinking, I conducted interviews to understand more about user’s needs and behavior. I narrowed down the target user demographic to millennials residing in small and large cities.
Questions
What are the goals to have an outdoor activity?
What motivates people to have an outdoor activity?
What are the obstacles to start a routine for outdoor activity, and why?
What are the existing solutions they use to overcome the obstacles and challenges?
What digital or analog tools they already use for activity and motivation?
FINDING FROM INTERVIEWS
#1 Too busy to have an outdoor activity
#2 Socializing is a reason to go out- its nice to go out with friends but it is hard to schedule with them
#3 Weather and season are important for deciding the type of outdoor activity
#4 Hard to schedule with friends
#5 Want to achieving a goal
#6 Feeling good even after a short workout
#7 Walking to the office
#8 Exploring new locations
BUILDING EMPATHY
USER PERSONA
