Iran Pavilion
Architecture design, Experience design,
The pavilion represent Iran in the Milan Expo 2015 and showcases Iranian traditional medicine in a modern, engaging experience. The form, ratio, and other aspects of the pavilion are inspired by traditional and iconic parts of Iranian culture and history and architecture, such as Persian Carpet, Persian Garden, Orosi, and Karbandi. The pavilion designed in a way to provide a customized interactive experience to the visitors based on their humor.
PROJECT OUTLINE
Time: 5 months
Scope: concept development, floor plans, scale model, design presentation documents
Target Group: 22M visitors from all around the world
Product or Service: 3000 square meter Pavilion with an adjacent restaurant
Client: Iran International Exhibitions Co
METHODS & SKILLS
Design Research, Expert Interviews, Storyboarding, Scale Modeling, Design development, service design, presentation, 3D Modeling, Detail Design, material research, Diagram Design
MY ROLE
Project Manager, Architect, Concept Designer, Prototyper
PROCESS
Research, Concept Design, Diagrammatic Design, Expert Interview, Iterate, 3D modeling, Planing Design, Rendering and creating document, Scale Modeling
TEAM
Design Team: Neda Akbari, Alireza Emtiaz, Farzan Shahmasbloo, Ali Hji, Ehsan Darbandi, Advisory Team: Kaveh Bazrafkan, Zubon Khabazi, Mohsen Najdaki, Presentation Team: Pejman Tayebi, Saeed fahimpoor, Sina Keyvani, Mahyar Gholami, Farhang Malek, Collaborated Studios: Bam Citadel of Kerman, Studioa Ti
CHALLENGE
How might we design a pavilion with a unique experience that showcase Iranian identity and follow expo’s theme (food for planet energy for life), invites expo visitors to enter and engage with the pavilion, and finally evoke a meaningful and memorable experience?
SOLUTION
Iran’s pavilion has an eye catching form that stands out in the busy landscape of expo. The main concept is around introducing and experiencing Iranian traditional medicine and diet, which is about eating in a way that brings harmony to the body.
